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Integrated Marketing Communications

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Course Description

10-104-107 INTEGRATED MARKETING COMMUNICATIONS ...learn how to create, coordinate, and integrate advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

What will I learn?

  1. Assess the role of Integrated Marketing Communication
  2. Propose creative brief
  3. Valuate a media strategy
  4. Select appropriate promotional tools
  5. Determine criteria to measure effectiveness
  6. Defend use of regulations and ethical advertising
  7. Design an Integrated Marketing Communication program
3 classes found

  • Class Number: COURSE_SECTION-3-595982

    Date:
    -
    Delivery:
    Blended
    Term:
    2025 Fall Session 2
    Blended
    -

  • Class Number: COURSE_SECTION-3-595974

    Date:
    -
    Delivery:
    Online
    Term:
    2025 Fall Session 2
    Online
    -

  • Class Number: COURSE_SECTION-3-595949

    Date:
    -
    Delivery:
    Other Distance Mode
    Term:
    2025 Fall Session 1
    Other Distance Mode
    -