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Online Search Strategies

Credits: 3
Course Number: 10-135-115

Course Description

10-135-115 ONLINE SEARCH STRATEGIES ...understanding of how search engines relate to the success of a website or web-based business by investigating the primary search engines and the tactics that can be used to increase visibility within search engines.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

What will I learn?

  1. Identify why search marketing is important.
  2. Analyze how users use Search Engines.
  3. Examine how search engines work.
  4. Evaluate the business value of search.
  5. Evaluate a website’s search marketing success.
  6. Define a website’s search marketing strategy.
  7. Choose appropriate target keywords and segments.
  8. List content in search engine directories.
  9. Optimize content to improve search marketing.

Class Details

Class Number:
22542
Delivery:
Online
Term:
Spring 2025
Session:
8W1
Instructors:
Kelly O'Connell
Date Range:
-
Estimated Cost:
$496.55 *

Class Notes

  • This is an Online class that can be accessed anywhere using internet. For more information regarding this delivery and how to access your class, see www.nwtc.edu/onlinefaq.

Meeting Times

Dates Day(s) / Time Location(s)
01/21/25 - 03/17/25 Anytime
Anytime
Online

* Cost displayed is based on in-state residency. Back to cost

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