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Online Search Strategies

Class Number: EBUSADMN 10135115-1 - Online Search Strategies
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-135-115 ONLINE SEARCH STRATEGIES ...understanding of how search engines relate to the success of a website or web-based business by investigating the primary search engines and the tactics that can be used to increase visibility within search engines.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

What will I learn?

  1. Identify why search marketing is important.
  2. Analyze how users use Search Engines.
  3. Examine how search engines work.
  4. Evaluate the business value of search.
  5. Evaluate a website’s search marketing success.
  6. Define a website’s search marketing strategy.
  7. Choose appropriate target keywords and segments.
  8. List content in search engine directories.
  9. Optimize content to improve search marketing.

Class Details

Class Number:
EBUSADMN 10135115-1 - Online Search Strategies
Date:
-
Delivery:
Online
Term:
2025 Fall Session 1

Meetings Times

Dates Day(s) / Time Location
8/18/2025 - 10/13/2025 Online
12:00 AM - 12:00 AM

* Cost displayed is an estimate and may be discounted if attendees are residents of Northeast Wisconsin Back to cost