Social Media Marketing
Course Description
Course Typically Offered
Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.
Credit for Prior Learning
How can I use this course to achieve my career goals?
This course is associated with the following programs:
What will I learn?
- Summarize the importance of embracing and utilizing social media as a marketing tool.
- Develop goals to determine social media strategy.
- Identify target audiences that can be reached via social media sites/apps.
- Apply rules of engagement to social media messaging.
- Explore current content-publishing options online.
- Explain the current state of marketing opportunities on social media sites/apps.
- Explore the usage and roles of tools that supplement social media marketing.
- Explain how social media campaigns are monitored and measured.
- Determine how marketers can take advantage of mobile marketing.
- Construct a social media marketing plan.
Class Details
- Class Number:
- 83006
- Delivery:
- Online
- Term:
- Fall 2024
- Session:
- 8W2
- Instructors:
- Bradley Zima
- Date Range:
- -
Class Notes
The required digital course materials will be accessible via BlackBoard on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the NWTC Bookstore.
This is an Online class that can be accessed anywhere using internet. For more information regarding this delivery and how to access your class, see www.nwtc.edu/onlinefaq.
The required digital course materials will be accessible via Canvas on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the NWTC Bookstore.
Meeting Times
Dates | Day(s) / Time | Location(s) |
---|---|---|
10/23/24 - 12/20/24 |
Anytime
Anytime |
Online
|
* Cost displayed is an estimate and may be discounted if attendees are residents of Northeast Wisconsin Back to cost