VIN271-Advanced Winery Marketing

VIN271-ADVANCED WINERY MARKETING ...this course explores the strategies and tactics that a winery would utilize to develop a strong marketing program. The students will develop a marketing plan, incorporating online technology, social media, including the application of blogs and social networking accounts to market both winery retail and wholesale markets. The course will conclude with a student presentation of a marketing package directed at a specific target market. (Prerequisites: VIN 130, VIN 132 and VIN 134 or VIN 111 or VIN 146)