Social Media Design - Certificate

Photoshop is the essential tool for digital image manipulation in graphic design, web design, and photography. Students develop technical skills in solving visual design and production problems. Instruction covers Photoshop’s vast array of tools, filters, and procedures including workspace basics, image resizing, output preparation, layer management, selection strategies, editing and adjustment basics, composites, filters, and effects. A portfolio of digitally generated and manipulated images is completed to demonstrate course competencies and learning objectives have been met.

Learn basic digital camera operations for capturing still images. Develop skills needed to create a proper exposure in various camera modes in addition to lens selection, lighting basics and creative compositions. Access to an SLR or mirrorless digital camera required.

Study the development of media for online content through advanced use of multiple Adobe software applications. Course content covers exploration of web builders, interactive content creators, and social media, emphasizing delivery using integrated media techniques as well as the development of an interactive online portfolio. (Prerequisite: 10-111-101, Photoshop Fundamentals).

Explore the current state of social media and provide perspective on trends moving forward. Learn about the opportunities social media provides, what interactions mean for a business, and how communication has changed. A strategic plan will be developed to understand the needs of a social media marketing campaign through research, discovery, and thoughtful content creation.

Explore new technologies and trends to effectively navigate a constantly evolving digital landscape. From web design and search engine marketing to online advertising and email marketing, you will learn how to build a strong online presence and drive results for a business.