Consumer Behavior

This course is associated with the following programs:

• Digital Marketing - Technical Diploma
• Marketing - Associate Degree

1. Explain the role of consumer behavior in business and society
2. Apply the concepts of marketing strategy and marketing tactics to describe the way firms go about creating value for consumers
3. Identify key differences between intentional and unintentional learning by consumers
4. Identify factors that influence consumer comprehension
5. Classify basic consumer motivations
6. Determine why lifestyles, psychographics, and demographics are important to the study of consumer behavior
7. Correlate consumer uses of social media with traditional group and interpersonal influence
8. Correlate consumer culture and social media
9. Explain the role of social media and consumer decision making
10. Explain the effect social media has on the evaluation of alternatives and consumer choice