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Consumer Behavior

Credits: 3
Course Number: 10-104-176

Home » Academics And Training » Courses » Consumer Behavior » 10104176 2252 23064

Course Description

10-104-176 CONSUMER BEHAVIOR ...examine consumer motivation and personality, information processing, lifestyles, group influences, purchase and post-purchase behavior in a market-based economy.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

How can I use this course to achieve my career goals?

This course is associated with the following programs:

What will I learn?

  1. Explain the role of consumer behavior in business and society
  2. Apply the concepts of marketing strategy and marketing tactics to describe the way firms go about creating value for consumers
  3. Identify key differences between intentional and unintentional learning by consumers
  4. Identify factors that influence consumer comprehension
  5. Classify basic consumer motivations
  6. Determine why lifestyles, psychographics, and demographics are important to the study of consumer behavior
  7. Correlate consumer uses of social media with traditional group and interpersonal influence
  8. Correlate consumer culture and social media
  9. Explain the role of social media and consumer decision making
  10. Explain the effect social media has on the evaluation of alternatives and consumer choice

Class Details

Class Number:
23064
Delivery:
Blended - Less than 50% Online
Term:
Spring 2025
Session:
8W1
Instructors:
Bradley Zima
Date Range:
-
Estimated Cost:
$592.55 *

Class Notes

  • The required digital course materials will be accessible via BlackBoard on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the NWTC Bookstore.

  • The required digital course materials will be accessible via Canvas on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the NWTC Bookstore.

  • This class is taught through a combination of in-person and online instruction. Students will attend live portions of the class at the dates, times, and location specified. The remaining instruction will be accessed anywhere using internet. For more information regarding this delivery and how to access your class, see www.nwtc.edu/blendedfaq.

Meeting Times

Dates Day(s) / Time Location(s)
01/22/25 - 03/17/25 Anytime
Anytime
Online
01/22/25 - 03/12/25 W
12:30 PM - 3:20 PM
Green Bay Campus Room BT227

* Cost displayed is based on in-state residency. Back to cost