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Integrated Marketing Communications

Credits: 3
Course Number: 10-104-107

Home » Academics And Training » Courses » Integrated Marketing Communications » 10104107 2252 23042

Course Description

10-104-107 INTEGRATED MARKETING COMMUNICATIONS ...learn how to create, coordinate, and integrate advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

How can I use this course to achieve my career goals?

This course is associated with the following programs:

What will I learn?

  1. Assess the role of Integrated Marketing Communication
  2. Propose creative brief
  3. Valuate a media strategy
  4. Select appropriate promotional tools
  5. Determine criteria to measure effectiveness
  6. Defend use of regulations and ethical advertising
  7. Design an Integrated Marketing Communication program

Class Details

Class Number:
23042
Delivery:
Online Live
Term:
Spring 2025
Session:
8W1
Instructors:
Bradley Zima
Date Range:
-
Estimated Cost:
$607.55 *

Class Notes

  • The required digital course materials will be accessible via BlackBoard on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the NWTC Bookstore.

  • The required digital course materials will be accessible via Canvas on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the NWTC Bookstore.

  • This class is taught through a combination of online-live and online instruction. A portion of the class must be attended live virtually during the scheduled dates and times, and the remaining instruction accessed online by the student any time. For more information regarding this delivery and how to access your class, see www.nwtc.edu/onlinelivefaq.

Meeting Times

Dates Day(s) / Time Location(s)
01/21/25 - 03/17/25 Anytime
Anytime
Online
01/21/25 - 03/11/25 Tu
5:30 PM - 8:20 PM
Web Conference

* Cost displayed is based on in-state residency. Back to cost