Market Research & Info Mgmt
Credits: 3
Course Number: 10-104-198
Course Description
10-104-198 MARKET RESEARCH & INFO MGMT ...learn how to convert marketing related problems into research problems. Utilize the market research process to include creating objectives, determining research methodology, gathering data, interpreting, reporting, and using findings to make recommendations. Quantifying, forecasting, and evaluating opportunities using a combination of primary and secondary data.
Course Typically Offered
Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.
How can I use this course to achieve my career goals?
This course is associated with the following programs:
What will I learn?
- Develop marketing strategies
- Explain the role of market research as a marketing function
- Gather secondary data efficiently
- Use qualitative research in conducting exploratory research
- Use observation as a means to collect primary data
- Use survey research as a means to collect primary data
- Develop measurement scales to measure attitude
- Communicate research results to client
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