Cookies on NWTC's Website

NWTC logo

Marketing Analytics

Credits: 3
Course Number: 10-104-174

Home » Academics And Training » Courses » Marketing Analytics » 10104174 2252 23061

Course Description

10-104-174 MARKETING ANALYTICS ...explore the theory behind data-driven marketing decisions. Learn the relevant tools and processes in performing data collections and analysis in delivering Return on Investment (ROI).

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

How can I use this course to achieve my career goals?

This course is associated with the following programs:

What will I learn?

  1. Summarize the importance of measuring social media
  2. Identify metrics to support organizational goals and objectives
  3. Select the right analytics tool to meet the marketing objective
  4. Implement an analytics tool
  5. Evaluate social media effectiveness with analytics
  6. Communicate social media strategy and results to stakeholders

Class Details

Class Number:
23061
Delivery:
Blended - Less than 50% Online
Term:
Spring 2025
Session:
8W2
Instructors:
Bradley Zima
Date Range:
-
Estimated Cost:
$592.55 *

Class Notes

  • The required digital course materials will be accessible via BlackBoard on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the NWTC Bookstore.

  • The required digital course materials will be accessible via Canvas on or just prior to the first day of class. The fee for the materials is included as part of the ‘Digital Material Access Fee’ on your tuition statement. The optional purchase of a print version of the textbook is available through the NWTC Bookstore.

  • This class is taught through a combination of in-person and online instruction. Students will attend live portions of the class at the dates, times, and location specified. The remaining instruction will be accessed anywhere using internet. For more information regarding this delivery and how to access your class, see www.nwtc.edu/blendedfaq.

Meeting Times

Dates Day(s) / Time Location(s)
03/26/25 - 05/20/25 Anytime
Anytime
Online
03/26/25 - 05/14/25 W
12:30 PM - 3:20 PM
Green Bay Campus Room BT227

* Cost displayed is based on in-state residency. Back to cost