Digital Marketing - Certificate
The Digital Marketing Certificate is designed for people who desire to incorporate cutting-edge marketing techniques into an organization's new and existing marketing activities. Learners who understand new media techniques and complete this certificate may become social media planners, project managers, marketing specialists, public relations coordinators, promotional planners, or marketing analysts. Completers can expect to pursue employment in these positions in an extremely wide range of business to consumer (B2C) and business to business (B2B) organizations. All credits from this certificate can be applied to meet requirements in the Marketing Associate Degree and Digital Marketing Technical Diploma.
Delivery
Explore Locations
Program Costs & Financial Aid
Tuition: $1,924, Books: $348, Supplies: $0
Contact an NWTC admissions advisor to find the best way to pay for this program.
Estimates based on in-state residency. Please visit the following URL to learn more about tuition and fees for this program. https://www.nwtc.edu/admissions-and-aid/paying-for-college/tuition-and-fees?ProgramCode=9010410
Curriculum
Students following the study plan below will complete the certificate in the number of semesters shown.
8 Week 1
8 Week 2
Course Descriptions
Explore the current state of social media and provide perspective on trends moving forward. Learn about the opportunities social media provides, what interactions mean for a business, and how communication has changed. A strategic plan will be developed to understand the needs of a social media marketing campaign through research, discovery, and thoughtful content creation.
Course Typically Offered: Fall SpringExplore new technologies and trends to effectively navigate a constantly evolving digital landscape. From web design and search engine marketing to online advertising and email marketing, you will learn how to build a strong online presence and drive results for a business.
Course Typically Offered: Fall SpringContent takes on many different forms including print, events, podcasts, blogging, email, images, and video. As channels and platforms grow, the course explores how to create and position content to achieve marketing goals. Learn how to write, produce, or record content for a target audience as part of an overall marketing strategy.
Course Typically Offered: Fall SpringExplore the theory behind data-driven marketing decisions. Learn the relevant tools and processes in performing data collections and analysis in delivering Return on Investment (ROI).
Course Typically Offered: Fall Spring