Printed: 9/21/2026 12:46:04 AM
Academic year: 2027-2028

Digital Marketing - Certificate

Program Code: 9010410

The Digital Marketing Certificate is designed for people who desire to incorporate cutting-edge marketing techniques into an organization's new and existing marketing activities. Learners who understand new media techniques and complete this certificate may become social media planners, project managers, marketing specialists, public relations coordinators, promotional planners, or marketing analysts. Completers can expect to pursue employment in these positions in an extremely wide range of business to consumer (B2C) and business to business (B2B) organizations. All credits from this certificate can be applied to meet requirements in the Marketing Associate Degree and Digital Marketing Technical Diploma.

Delivery

  • Day
  • Evening
  • Full-time
  • Online
  • Part-time

Explore Locations

This program is offered at:
  • Green Bay

Program Costs & Financial Aid

Tuition: $2,756, Books: $30, Supplies: $0

Total Approximate Costs
$2,786
See costs of tuition, books, and supplies.

Contact an NWTC support representative to find ways to pay for this program.

Estimates based on in-state residency. Please visit the following URL to learn more about tuition and fees for this program. https://www.nwtc.edu/admissions-and-aid/paying-for-college/tuition-and-fees?ProgramCode=9010410

Curriculum

Students following the study plan below will complete the certificate in the number of semesters shown.

8 Week 1

8 Week 2
Total Credits 15

Course Descriptions

Marketing Principles
10104110

Explore the marketing environment, consumer behavior, market segmentation and positioning strategies. Learn to think strategically about the marketing mix as you create product, distribution, pricing, and promotion plans. Develop critical thinking and problem-solving skills essential for adapting to dynamic market conditions. (Co-Requisite: 10-890-101, College 101)

Course Typically Offered: Summer Fall Spring
Social Media Marketing
10104119

Explore the current state of social media and trends shaping its future. Learn about opportunities social media provides, what interactions mean for business, and how communication has evolved. Develop a strategic plan through research, discovery, and creative content creation that demonstrates your ability to think critically about audience engagement.

Course Typically Offered: Summer Fall Spring
Digital Marketing
10104172

Explore emerging technologies and trends to navigate an evolving digital landscape. From web design and search engine marketing to online advertising and email campaigns, learn to build a strong online presence and drive business results. Develop strategic agility to pivot when digital platforms and consumer behaviors shift.

Course Typically Offered: Summer Fall Spring
Content Marketing
10104175

Content takes many forms including print, events, podcasts, blogging, email, images, and video. Explore how to create and position content to achieve marketing goals across growing channels and platforms. Learn to write, produce, or record content for target audiences while thinking strategically about integration within overall marketing campaigns.

Course Typically Offered: Fall Spring
Marketing Analytics
10104174

Explore the theory behind data-driven marketing decisions and learn relevant tools and processes for data collection and analysis. Develop critical thinking skills to interpret metrics, calculate ROI, and pivot strategies based on performance insights. Transform data into actionable recommendations that drive business results. Completion of at least one specialized marketing course (Digital Marketing, Social Media Marketing, or Content Marketing) recommended. (Pre-Requisite: 10-104-110, Marketing Principles)

Course Typically Offered: Fall Spring
Source: https://nwtc.edu/academics-and-training/digital-marketing